In addition to the typical marketing tools most real estate agencies offer such as the Multiple Listing Service, open houses, and offering a Comparative Market Analysis, Watson Realty Corporation:

•   is the largest independently owned real estate company in Florida.

    (Our 2006 statistics are listed below.)

21,763 real estate transactions completed.

over $4.9 billion dollars in transactions.

            1940 real estate agents.

            43 offices.

•    has in house financing.

Watson is not only a mortgage broker, but also a lender.

(This is a huge benefit since mortgages are becoming harder to qualify for.)

Watson offers bridge loans.

Watson can pre-qualify buyers before they visit your home.

•    still caravans our listings.

•    will advertise your property in our magazine “Showcase of Homes”.

•    advertises in the Orlando Sentinel.

In addition, Kris and Dana will do a targeted mailing of your property to prospective buyers. They will update you weekly regarding the marketing of your property. They will feature your home on this website which is actively marketed on Google and other search engines. They may have your home featured on Realtor.com (depending on price and availability of your zip code). In addition, they can suggest several ideas regarding your home to increase the property’s marketability. Marketing strategies such as staging and home warranties often help a home sell. They would be glad to discuss these and other strategies with you.

When comparing real estate brokerages, you may want to ask the following questions:

Are you going to do open houses?

Are you going to charge me more to negotiate the sale?

Are you going to charge me for advertising?

Are you going to handle all the paper work?

Are you going to pre-qualify all the leads so the sale doesn't fall apart at the closing table? (We find many for sale by owners have horror stories about selling their home only to have the whole deal fall apart at closing - often it has to do with the financing.)

Are you going to actively promote my property to other sales people and other brokerages?

What commission pay out are you offering to other offices?

Are you going to advertise my property in the newspaper?

Are you advertising other properties in the newspaper to generate call ins?

Do you have in-house financing?

Are you a lender?

Can you offer bridge loans?

Are you going to send fliers to my neighbors to generate leads?

Do you have a presence on the Internet to generate interest?

Will the sales person feature my home on his/her Internet Web Page?

Are you a REALTOR^® or a real estate sales person? (There is a very big difference)

How many sales people work for you? You want as many people working for you as possible.

Will my house be caravanned?

Do you have a magazine such as Showcase of Homes?

What additional marketing will you do for me? Will you pay the thousands of dollars necessary to get my home featured on Realtor.com?

Watson Realty Corporation compares very favorably with other real estate brokerages when you start examining the marketing strategies.

Kris and Dana would like a chance to earn your business. For more information or to set up an appointment, please call 407-256-9460.

Kris Cole & Dana Cole are both registered REALTORS^® and work for
Watson Realty Corp. REALTORS^®
7015 C.R. 46 A
Lake Mary, FL 32746